Your side hustle could easily become your main hustle if you do it right. Instead of wasting time on social media, did you know that you could use these platforms as a means of selling products online in Kenya? There are a number of options you can use if you want to start selling products online.
You could want to start selling products for a number of reasons. It might be that you want to declutter or sell something as a one time thing. Or you want to start out selling as a side hustle or even start out selling as a main hustle. It is important that you know the what, the where and the how when it comes to selling online.
In this article, we explore the answers to some of the many questions you may have before you venture to online selling.
What Products Can you Sell Online in Kenya?
There are a number of products that you can sell online in Kenya. Some products are popular than others. Others have more profit margins than others. You will find some easy to offload while others will take a bit of time and strategy to get customers online.
You may need to do you market research to determine the best products to invest in. However, we can share with you a list that can get you started. Some of the products you need to have in mind in Kenya include:
- Women Beauty Products
- Fashion Accessories for both men and women
- Smartphones and Smart Accessories
- Shoes for both Men and Women
- Ex-UK products
- Kitchenware
What you want to sell online in Kenya largely depends on how much capital you want to invest in the business. There are other high value products you can invest in but it takes more income and more effort to offload. However, not everything you can sell online with high value may require you to have the capital muscle.
You can choose to act as a middle man for these high value products and all you need is your online marketing skills. Most of these products are a bit difficult to offload and therefore the owners are always willing to partner with other businesses and individuals to help offload the products.
Some of these high value products include:
- Land
- Cars
- Houses for rent and for sale
It all depends on your online marketing strategies and how much of a sales person you are to convince your audience to invest in the products you are trying to sell online.
Where Can you Sell Products Online in Kenya?
You have a couple of options when it comes to selling products online. We have compiled a list that can help you determine which avenue you can try out when starting out with your online business.
Some of the avenues you can exploit include:
- Build an Online Store
- Use Online Marketplaces like Jumia, Kiondr and Sky Garden.
- Use your personal social media profiles
- Sell on Facebook and Linkedin Groups
- Sell on Facebook Marketplace
- Build a Facebook Page
- Sell through Instagram Business
- Sell via Instant Messaging Apps like WhatsApp and Telegram
Conclusion: Selling Products Online in Kenya
Online shopping is a trend that has been growing in Kenya and has totally changed shopping as we knew it. More and more Kenyans prefer shopping online as opposed to physically visiting stores. With the increased number of shoppers online, they present the perfect opportunity to explore this as a business. Learning the trade does not take much effort. All you need is consistency, quality and good customer service to succeed at selling products online in Kenya.
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